7 Trends That Will Rock Corporate Work Culture | Cowork7/24 Blog
Future of Work

7 Trends That Will Rock Corporate Work Culture

October 2, 2018
7 Trends That Will Rock Corporate Work Culture

The Corporate Work Culture is Changing

(you already knew it right?)

There is a myriad of trends shaping the way people will work in the corporate world in the future. But what exactly are those trends? What should we keep our eyes open for? And how can we make sure we’re ready for them? What will change in the corporate work culture, and what will not? We’re happy to highlight it all for you.

#1 Lively Work Environments

The 21st-century corporate employee has different expectations at work compared to past century workers. A study by Harvard Business Review highlighted that there are four key aspects important to employee satisfaction and productivity at work:

  • physical – relating to spaces where employees can go to “recharge” when required, such as nap pods and coffee stops;
  • emotional – relating to being valued for the contributions they make to the organisation;
  • mental – relating to the autonomy given to them so they can decide the most important task to work on, and the best place to work to focus on that task;
  • spiritual – relating to the purpose of their work and how that links to their own skills and intrinsic motivation.

People deliberately seek to join organisations that support well-being, a.k.a. the social aspects of work such as the opportunity to have greater work-life balance, quality time for interacting, being creative, and having private thinking time if the completion of a given task requires it. The reason well-being matters is because it creates fertile soil for creative activities to grow, and leads to higher sense of satisfaction, happiness and productivity.

Lively coworking spaces

Lively work environment drive employee engagement and motivation


#2 Innovative Work Spaces

Design has an unquestionable ability to reinforce an emotional, psychological and social setting for creative performance that makes people want to come into work. Since every person is different, companies must appreciate that the ‘Eureka!-moment’ might happen during deep-thinking time but also when brainstorming with a diverse group of colleagues.

Similarly, while some people like to move freely between different areas to get work done, others tend to gravitate to one spot and stick to familiar habits, according to a study by Leesman. A balanced office environment is key. People need to be able to find different spaces that suit their actual mood, personality, and workload. Workplace design and physical layout need to support people actually getting on with the idea and turn that spark into a real practice – equally support “extended periods of uninterrupted focus” and opportunities for “creative collisions”.

A survey conducted by JLL found that 56% of the surveyed companies already provides some sort of community spaces, 50% offers spaces dedicated to collaborative working, and 32% has creative spaces (e.g. design thinking rooms, fablabs) available for their employees.

Innohub Coworking Space

coworking space in Romania


#3 More People Working Outside The Office

Back in the days, from around the 1980s, ”working from home” was the first attempt made by companies to increase employees’ productivity and support greater work-life balance. In this decennium, a study by Cisco highlighted that approximately 69% of its employees surveyed cited higher productivity when working remotely, and 75% of those surveyed said the timeliness of their work improved.

A more recent study by JLL found that working from home is still the top alternative workplace preference for 54% of surveyed corporate employees outside their companies’ premises. Besides increased productivity, flexibility in organising workload, a chance to focus without distraction, and no commuting time are mentioned as an advantage of working from home.

Freelancers prefer coworking spaces

Freelancer working from outdoor cafe


#4 New Generation in Focus

Even though at the moment there are four generations at work at the same time (Silent Generation or Traditionalists (3%), Baby Boomers (33%), Generation X (32%), Generation Y or Millennials (32%)), millennials will eventually dominate the job market in the near future (with the oldest turning 40 years old in 2020). Corporate organizations must get ready to use the office or work environment as an attraction and retention tool to impress millennials and the coming generations. The number one motivational factor for them is not a high salary but a workplace that is more engaging and collaborative. In fact, according to SIGNAL, 88% of millennials need a workplace that is more engaging and collaborative. Groves and Marlow also add that they look for a workplace that supports a greater sense of freedom and interchangeability.

Altspace, coworking space in Vilnius

Altspace, a beautifully and functionally designed coworking space in Vilnius, Lithuania


#5 Technology

Even though personal connections still matter, technology has changed the way business is done today. ICT has made aspects of knowledge work more mobile and less geographically dependent. Advanced analytical tools, large data sets and social and mobile computing platforms are already reshaping industries, businesses and consumers’ lives. Workers are not tied to one desk anymore to utilise the technology they need. Instead, they are able to process and transform knowledge either without leaving their homes or indeed from other connected “third places”.

At the same time, such work typically and somewhat paradoxically requires enhanced levels of collaboration which is increasingly becoming a common way of doing business across small businesses, within big companies, and between big and small players. Moreover, the rise of corporate employees working from home or other third places implies the need for “virtual workspaces” that help employees being connected and work together with their colleagues.

Technology makes it easy to work remotely

Technology makes it easy to work from anywhere, with anyone from anywhere else


#6 Freelancers – the Workforce of the Future

Considering “small” players, the rise of the “freelance economy” has a significant influence on corporate strategy, operations and hiring practices. Predictions claim that by 2030, 80% of the global workforce will be made up of freelancers. As an outcome, a long-term trend of hiring autonomous and self-directed contract workers continues to accelerate, and more than 80% of large corporations plan to increase their use of a flexible workforce as pointed out by Kursty Groves and Oliver Marlow in their 2016 book. This not only can help them decrease operational costs but can also lower the acceptance barriers for new ideas, and provides opportunities for collaboration and inspiration.

Going Freelancer

by 2030, 80% of the global workforce will be made up of freelancers


#7 Collaboration has become the New Competitive Power

A research conducted by SIGNAL reveals that when people and companies collaborate, they work 15% faster and 75% better on average, and feel 60% more innovative and 56% more satisfied. They use less m2. More precisely, 25m2 can be saved at least. In fact, 17-29% of gross m2 is possible to share if four companies are willing to shift from corporate HQ ownership to multi-let developer rental.

On average, 10-20% of office space in cities are empty, and 70% of desks are empty 60% of the time. Now this begs the question: Are rows of empty desks really an efficient use of an office’s space? And, how could this space be utilised for other activities that create organisational value?”. The answer lies in contemporary organisational models such as activity-based clusters in which a company basically uses the whole city as an innovation playground and gets connected to hubs, coworking spaces and networks in order to obtain external knowledge and accelerate innovation practices and outcomes.

Today the way we work has fundamentally changed. Work is rather perceived as an activity but not as a single place anymore. To make that activity an enjoyable but also an effective practice, corporates need to understand the trends that are shaping the way we work and live in the 21st century. The evolution of the corporate office, the changing expectations of current corporate workers and the new generation, the rise of freelancers and technological advancement are all part of the constantly shifting nature of “the future of work” corporates need to get prepared for.

Coworking Spaces designed for collaboration

Coworking Spaces enable collaboration


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Do you need more resources for inspiration or building your skills to adapt to the new way of working? Here’s few blog posts that you may like:

How To Benefit Most From Coworking
The Way We Work – Past, Present & Future
The Right Time Is Now

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7 Trends That Will Rock Corporate Work Culture | Cowork7/24 Blog